Shrinking Times

New small NYT

Our new, smaller “12-inch-standard” New York Times arrived this AM, seen here atop yesterday’s old “non-standard” version. Goal no doubt is to reduce costs, the publishing biz’s normal route to profits (or at least loss containment). When I was at The Examiner, the old S.F. Newspaper Agency shaved an inch off the Chron and Ex, which saved a surprising amount of paper and ink cost. I believe paper and ink make up about a third of newspaper printing costs.

I am guessing advertisers won’t be seeing a reduction in rates to match the Time’s reduction in costs, though I’ll bet some negotiation will have happened – the ads are, after all, smaller now. The Times has switched photog bylines to all caps – I guess they became too small to read otherwise…

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About Chris Gulker

Chris Gulker, a self-described Infuential Blogger, lived in Menlo Park, California with spouse Linda. He passed away in late October 2010.
This entry was posted in All, Photos, Technology. Bookmark the permalink.

3 Responses to Shrinking Times

  1. pauldwaite says:

    Smaller ads, sure, but do they garner less attention? If not, why charge less?

  2. Anonymous says:

    Didn’t your government say inflation was only 2%? What’s this rising costs deal?

  3. cg says:

    Paul- I’m sure NYT ad reps made that point. I’m also sure the ads buyers made their “it’s smaller point”.

    I think, ultimately, you’re right, and the Times will get the dough…

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